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Code of conduct for advertisement

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Code of conduct for advertisement

Code of Conduct for Advertising

  1. Accuracy and Honesty All advertising and promotional materials must present accurate, truthful, and up-to-date information about the services, institutions, and courses offered by agents.
  2. Avoidance of Misleading Claims Agents must refrain from making exaggerated or unsubstantiated claims regarding outcomes, benefits, or guarantees, such as employment or residency.
  3. Compliance with Legal Standards All advertisements must comply with applicable advertising laws and regulations in the regions where they are published.
  4. Transparency of Fees Promotional materials must clearly communicate any service fees or associated costs, avoiding hidden or misleading charges.
  5. Respect for Competitors Advertisements should focus on promoting the agent’s services without disparaging or misrepresenting competitors.
  6. Representation of Institutions Agents must obtain explicit permission from educational institutions before using their logos, names, or promotional content in advertisements.
  7. Cultural Sensitivity All advertisements should be respectful of cultural norms and sensitivities, avoiding any offensive or discriminatory language or imagery.
  8. No False Endorsements Agents must not fabricate testimonials, endorsements, or affiliations to enhance their promotional efforts.
  9. Disclosure of Agent Role Advertisements must make it clear that agents are independent entities representing institutions, not official representatives or employees of educational institutions.
  10. Clarity in Language All promotional content must be written in clear, simple language, avoiding jargon or ambiguous terms that might confuse prospective students or clients.
  11. Digital Marketing Practices Agents must ensure ethical practices in digital marketing, including adherence to privacy regulations, avoiding spam, and maintaining professional conduct in social media campaigns.
  12. Age-Appropriate Advertising Advertising materials should be appropriate for the target audience and avoid exploiting the vulnerability of younger students.
  13. Periodic Review The association will conduct regular audits of advertising practices to ensure compliance with this Code of Conduct and address any breaches swiftly.